Because of the nature of our film we have isolated the mass film market as it is not a mainstream film, as ours is more artsy needs to have full concentration on the film as if you don’t you will not understand the plot. We understand that many people may not want to see this all the way through the film so because of this we have decided that brakes in the plot will give us a larger target audience, although we are still targeting a niche market of the media industry because we feel that the people who would watch the sub-genre of film that we have chosen is a niche market in its self so we have tried to continue this market type. But saying this we have also added some mainstream elements to stretch the target audience slightly so that more people will watch and understand the film.